The challenge: During an unprecedented labor shortage, healthcare recruiters, are scrambling to keep hospitals staffed. Further complicating matters are higher-wage temporary nursing jobs that continue to stretch the talent pool. With hospitals feeling the strain of dwindling numbers of traditional nursing staff and the exploding cost of hiring replacements, healthcare recruiters need to get creative to keep and attract skilled staff.

The solution: Innovative HR professionals are collaborating with their marketing counterparts and leveraging new marketing strategies and best practices to engage with their most important audiences –current and prospective employees.

The American Nursing Association recommends the following to keep nursing staff engaged, healthy and happy:

• Encourage a high standard of excellence

• Insist upon a safe, fully staffed work environment

• Trust that your healthcare staff are doing the best job possible

• Regularly ask nurses how their jobs could be improved

Enter innovative strategies that add total benefits dashboards to help candidates see the larger picture during the recruiting process. Motivated by better benefits, competitive salaries and an improved visibility into the total rewards package healthcare recruiters are finding success in both attracting new skilled workers and keeping the hard-working staff they already have with better technological tools.

These interactive dashboards are specifically designed to help prospective employees throughout the recruitment process and can educate them about your company’s recognition, benefits, and rewards. You can include:

• Career advancement and training opportunities

• Cash compensation

• Income protection programs

• Health and welfare programs

• Financial/retirement programs

• Retirement projections

• Equity value

• Long-term incentives

• Work/life programs